All about FaceBook Marketing with retargeting

Connections: You can target or exclude people who have an existing connection to your Facebook Page, your app, or an event you managed. For example, if you want to reach a new audience, your would select “Exclude people who like your Page.” If you want to promote an offer or new product to existing fans, select “People who like your Page” to reach people who already know your brand. You can also choose to target friends of people who have previously interacted with your brand. Google Adwords Account Audit [Template] - Optimization Checklist for Client Campaigns in 2019
There is, as expected, somewhat of a tradeoff between speed and precision. Flash ADCs have drifts and uncertainties associated with the comparator levels. This results in poor linearity. For successive-approximation ADCs, poor linearity is also present, but less so than for flash ADCs. Here, nonlinearity arises from accumulating errors from the subtraction processes. Wilkinson ADCs have the highest linearity of the three. These have the best differential nonlinearity. The other types require channel smoothing to achieve the level of the Wilkinson.[9][10]
Ladies and gentlemen, this is the Great Conversion Rate Optimization Fairy Tale. Once upon a time, a self-professed marketing guru told you it's really important that you optimize your site. They shared one example where the author changed the button color, or the font spacing, or the image. Lo and behold, the advertiser's conversion rate jumped by 2-7%.
Audience Insights is a tool which allows you to pull from self-reported Facebook data (information given by Facebook users when they fill in their profiles) and third-party data (information like household income, purchasing behavior, etc. pulled from external partners) to create new audiences. Where specifically does this data come from? Facebook gives you three options: glean insights from everyone on Facebook, from people connected to your Page, or from an existing Custom Audience. 

A direct-conversion ADC or flash ADC has a bank of comparators sampling the input signal in parallel, each firing for their decoded voltage range. The comparator bank feeds a logic circuit that generates a code for each voltage range. Direct conversion is very fast, capable of gigahertz sampling rates, but usually has only 8 bits of resolution or fewer, since the number of comparators needed, 2N – 1, doubles with each additional bit, requiring a large, expensive circuit. ADCs of this type have a large die size, a high input capacitance, high power dissipation, and are prone to produce glitches at the output (by outputting an out-of-sequence code). Scaling to newer submicrometre technologies does not help as the device mismatch is the dominant design limitation. They are often used for video, wideband communications or other fast signals in optical storage.There are four different types of direct ADCs.
When HubSpot looked into how often you should post on Facebook, quality far outweighed quantity. Pages with over 10,000 followers were the only ones who benefited from posting more frequently. Companies with less than 10,000 followers that posted more than 60 times a month received 60% fewer clicks per post than those who posted five times or fewer.

Facebook Pages are the gateway for businesses to market to this holy grail of users. A Facebook Page is a public presence similar to a personal profile, but allows fans to “like” the business, brand, celebrity, cause, or organization. Fans receive content updates from the Page on their News Feed, while the business is able to raise brand awareness, deploy and track advertising, collect detailed audience insights, and chat with users who seek customer service. HOW MANY Facebook Ads Should You Launch For A NEW Shopify Product?
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising. Why Your Facebook Ads Don’t Work (and How to Make Them Profitable)
When digitizing a sine wave {\displaystyle x(t)=A\sin {(2\pi f_{0}t)}} , the use of a non-ideal sampling clock will result in some uncertainty in when samples are recorded. Provided that the actual sampling time uncertainty due to clock jitter is {\displaystyle \Delta t} , the error caused by this phenomenon can be estimated as {\displaystyle E_{ap}\leq |x'(t)\Delta t|\leq 2A\pi f_{0}\Delta t} . This will result in additional recorded noise that will reduce the effective number of bits (ENOB) below that predicted by quantization error alone. The error is zero for DC, small at low frequencies, but significant with signals of high amplitude and high frequency. The effect of jitter on performance can be compared to quantization error: {\displaystyle \Delta t<{\frac {1}{2^{q}\pi f_{0}}}} , where q is the number of ADC bits.[citation needed] Instagram Branding (HOW TO CREATE A BRAND STRATEGY ON IG)
Facebook lookalike audiences exist in the space between layered (behavior, interest, and demographic) targeting and remarketing (utilizing Custom Audiences). Creating lookalikes is the practice of leveraging the information you’d use to create Custom Audiences to instead create audiences that have similar characteristics, but represent a new segment of potential customers. These prospects haven’t yet interacted with your brand. But they’re similar to those who have. Generations Throughout History 

The analog part of the circuit consists of a high input impedance buffer,precision integrator and a voltage comparator.The converter first integrates the analog input signal for a fixed duration and then it integrates an internal reference voltage of opposite polarity until the integrator output is zero.The main disadvantage of this circuit is the long duration time.They are particularly suitable for accurate measurement of slowly varying signals such as thermocouples and weighing scales.
Carousel Ads contain a series of images or videos that users can rotate through, all of them helping to describe a single product, service, or event the ad is promoting. Each Carousel Ad can contain to 10 images or videos at a time and link to their own individual webpages. Because these ads carry so much media, according to Facebook, they're ideal for:
Relevance Score is Facebook’s measure of the quality and engagement level of your ads. Your Relevance Score is important because it determines both your cost per click on Facebook and how frequently Facebook shows your ad. Relevance score exists on a scale of 1 to 10—1 representing a poor ad, and 10 representing a great ad. The lower your relevance score is, the less is pertains to your audience, and the more you’re going to have pay to keep it in rotation. Facebook Ads Launch Hacks: Why 7am is optimal

The Internet and social networking leaks are one of the issues facing traditional advertising. Video and print ads are often leaked to the world via the Internet earlier than they are scheduled to premiere. Social networking sites allow those leaks to go viral, and be seen by many users more quickly. The time difference is also a problem facing traditional advertisers. When social events occur and are broadcast on television, there is often a time delay between airings on the east coast and west coast of the United States. Social networking sites have become a hub of comment and interaction concerning the event. This allows individuals watching the event on the west coast (time-delayed) to know the outcome before it airs. The 2011 Grammy Awards highlighted this problem. Viewers on the west coast learned who won different awards based on comments made on social networking sites by individuals watching live on the east coast.[92] Since viewers knew who won already, many tuned out and ratings were lower. All the advertisement and promotion put into the event was lost because viewers didn't have a reason to watch.[according to whom?]
If you’re looking to tell a story on Facebook, video is likely your best option. Recently, video has gained a lot of buzz, especially considering the Facebook algorithm now prioritizes both live video and longer videos with high completion rates in users’ News Feeds. In fact, a Facebook exec predicted the social media platform will be all video by 2021. Which Social Media Platform Is Best for You? - Real Estate Social Media Marketing 2019 | GowerCrowd
Twitter allows companies to promote their products in short messages known as tweets limited to 140 characters which appear on followers' Home timelines.[33] Tweets can contain text, Hashtag, photo, video, Animated GIF, Emoji, or links to the product's website and other social media profiles, etc.[34] Twitter is also used by companies to provide customer service.[35] Some companies make support available 24/7 and answer promptly, thus improving brand loyalty and appreciation. How To Create Google Analytics Goals and Import Them Into Google Ads As Conversions
The performance of an ADC is primarily characterized by its bandwidth and signal-to-noise ratio (SNR). The bandwidth of an ADC is characterized primarily by its sampling rate. The SNR of an ADC is influenced by many factors, including the resolution, linearity and accuracy (how well the quantization levels match the true analog signal), aliasing and jitter. The SNR of an ADC is often summarized in terms of its effective number of bits (ENOB), the number of bits of each measure it returns that are on average not noise. An ideal ADC has an ENOB equal to its resolution. ADCs are chosen to match the bandwidth and required SNR of the signal to be digitized. If an ADC operates at a sampling rate greater than twice the bandwidth of the signal, then per the Nyquist–Shannon sampling theorem, perfect reconstruction is possible. The presence of quantization error limits the SNR of even an ideal ADC. However, if the SNR of the ADC exceeds that of the input signal, its effects may be neglected resulting in an essentially perfect digital representation of the analog input signal.
This photo ad by the The New York Times is driving traffic to a written article with an intriguing illustration. The drawing literally depicts the article's ideal audience -- millennials. For young readers who are even a little interested in health and fitness, this cartoon (along with the enticing headline) pokes just enough fun at them to get their attention.

A pipelined ADC (also called subranging quantizer) uses two or more steps of subranging. First, a coarse conversion is done. In a second step, the difference to the input signal is determined with a digital to analog converter (DAC). This difference is then converted finer, and the results are combined in a last step. This can be considered a refinement of the successive-approximation ADC wherein the feedback reference signal consists of the interim conversion of a whole range of bits (for example, four bits) rather than just the next-most-significant bit. By combining the merits of the successive approximation and flash ADCs this type is fast, has a high resolution, and only requires a small die size.


Before you go live, write a compelling title that will show up alongside your live video. Then use the two arrows in the upper right corner to determine if you want to change the camera view to the selfie view or vice versa. Lastly, decide if you’ll hold your phone vertically or rotate it sideways to landscape. As you'd do on your desktop, press the blue “Go Live” to start broadcasting.
LinkedIn, a professional business-related networking site, allows companies to create professional profiles for themselves as well as their business to network and meet others.[41] Through the use of widgets, members can promote their various social networking activities, such as Twitter stream or blog entries of their product pages, onto their LinkedIn profile page.[42] LinkedIn provides its members the opportunity to generate sales leads and business partners.[43] Members can use "Company Pages" similar to Facebook pages to create an area that will allow business owners to promote their products or services and be able to interact with their customers.[44] Due to spread of spam mail sent to job seeker, leading companies prefer to use LinkedIn for employee's recruitment instead using different a job portal. Additionally, companies have voiced a preference for the amount of information that can be gleaned from a LinkedIn profile, versus a limited email.[45]

In many cases, the most expensive part of an integrated circuit is the pins, because they make the package larger, and each pin has to be connected to the integrated circuit's silicon. To save pins, it is common for slow ADCs to send their data one bit at a time over a serial interface to the computer, with the next bit coming out when a clock signal changes state, say from 0 to 5 V. This saves quite a few pins on the ADC package, and in many cases, does not make the overall design any more complex (even microprocessors which use memory-mapped I/O only need a few bits of a port to implement a serial bus to an ADC). Commercial ADCs often have several inputs that feed the same converter, usually through an analog multiplexer. Different models of ADC may include sample and hold circuits, instrumentation amplifiers or differential inputs, where the quantity measured is the difference between two voltages.
But what is a good conversion rate? If you're already achieving 3%, 5% or even 10% conversion rates, is that as high as you're going to go? But what is a good conversion rate? Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.

Some kinds of conversion tracking don’t require a tag. For example, to track phone calls from call extensions or call-only ads, you use a Google forwarding number to track when the call came from one of your ads, and to track details like call duration, call start and end time, and caller area code. Also, app downloads and in-app purchases from Google Play, and local actions will automatically be recorded as conversions, and no tracking code is needed. 5 Ways To Dramatically Improve Your Amazon Product Listing Conversion Rate FAST


Similar to Carousel Ads, explained above, Slideshow Ads segment your ad into individual images that users view one after another. The difference between these two ad formats is that Slideshow Ads only play images (not videos), and the ad compiles these images into a slideshow that plays automatically in the form of a video. According to Facebook, Carousel Ads are ideal for: How to Setup the Facebook Pixel
It's visual. The picture alone is worth a thousand words about how much fun this concert would be. Not only is it on the beach, it was also taken on a gorgeous day and the stage looks amazing. Also, it clearly represents what to expect during the event, and it catches the eye as someone scrolls through their News Feed. (The beautiful ocean water definitely helps.)
👁 About this video : You're about to go on a SERIOUS Facebook Ads Journey, like no other... This video is everything you need to know to go from complete beginner to 75% of the way there. This video covers Custom audiences, the Facebook pixel, Lookalike audiences, how to structure an advertise, what actually sells and gives you a massive headstart to get things with all of your Facebook marketing needs!
WhatsApp was founded by Jan Koum and Brian Acton.WhatsApp joined Facebook in 2014, but continues to operate as a separate app with a laser focus on building a messaging service that works fast and reliably anywhere in the world.WhatsApp started as an alternative to SMS. Whatsapp now supports sending and receiving a variety of media including text, photos, videos, documents, and location, as well as voice calls. Whatsapp messages and calls are secured with end-to-end encryption, meaning that no third party including WhatsApp can read or listen to them. Whatsapp has a customer base of 1 billion people in over 180 countries.[46][47] It is used to send personalised promotional messages to individual customers. It has plenty of advantages over SMS that includes ability to track how Message Broadcast Performs using blue tick option in Whatsapp. It allows sending messages to Do Not Disturb(DND) customers. Whatsapp is also used to send a series of bulk messages to their targeted customers using broadcast option. Companies started using this to a large extent because it is a cost effective promotional option and quick to spread a message. Still, Whatsapp doesn't allow businesses to place ads in their app.[48]
The speed of an ADC varies by type. The Wilkinson ADC is limited by the clock rate which is processable by current digital circuits. Currently,[when?] frequencies up to 300 MHz are possible.[8] For a successive-approximation ADC, the conversion time scales with the logarithm of the resolution, e.g. the number of bits. Thus for high resolution, it is possible that the successive-approximation ADC is faster than the Wilkinson. However, the time consuming steps in the Wilkinson are digital, while those in the successive-approximation are analog. Since analog is inherently slower than digital[why?], as the resolution increases, the time required also increases. Thus there are competing processes at work. Flash ADCs are certainly the fastest type of the three. The conversion is basically performed in a single parallel step. For an 8-bit unit, conversion takes place in a few tens of nanoseconds. Millennials & Gen Z
Audience Insights is a tool which allows you to pull from self-reported Facebook data (information given by Facebook users when they fill in their profiles) and third-party data (information like household income, purchasing behavior, etc. pulled from external partners) to create new audiences. Where specifically does this data come from? Facebook gives you three options: glean insights from everyone on Facebook, from people connected to your Page, or from an existing Custom Audience.

Social media can be a useful source of market information and a way to hear customer perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap and analyze the customer voices and feedback generated in social media for marketing purposes;[15] in this sense the social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities. For example, the Internet erupted with videos and pictures of iPhone 6 "bend test" which showed that the coveted phone could be bent by hand pressure. The so-called "bend gate" controversy[16] created confusion amongst customers who had waited months for the launch of the latest rendition of the iPhone. However, Apple promptly issued a statement saying that the problem was extremely rare and that the company had taken several steps to make the mobile device's case stronger and robust. Unlike traditional market research methods such as surveys, focus groups, and data mining which are time-consuming and costly, and which take weeks or even months to analyze, marketers can use social media to obtain 'live' or "real time" information about consumer behavior and viewpoints on a company's brand or products. This can be useful in the highly dynamic, competitive, fast-paced and global marketplace of the 2010s.


A delta-encoded ADC or counter-ramp has an up-down counter that feeds a digital to analog converter (DAC). The input signal and the DAC both go to a comparator. The comparator controls the counter. The circuit uses negative feedback from the comparator to adjust the counter until the DAC's output is close enough to the input signal. The number is read from the counter. Delta converters have very wide ranges and high resolution, but the conversion time is dependent on the input signal level, though it will always have a guaranteed worst-case. Delta converters are often very good choices to read real-world signals. Most signals from physical systems do not change abruptly. Some converters combine the delta and successive approximation approaches; this works especially well when high frequencies are known to be small in magnitude. How to Use Facebook Ads for Beginners (2019) - A Complete Facebook Ads Tutorial
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